Week 7

When I read chapter 10, I thought about my job while reading the section on development. I work in the medical industry in a sector where R&D are huge. That is the only thing that we really do. We do make products for customers that must be managed, but they are so customized, that R&D will always play a huge role. So the company I am with currently is always introducing new product into the market and I think in a way renewing their life cycle constantly.