Week 3

I read about opinion leaders in this chapter and immediately thought of my dad. He loves to try new electronics once they hit the market. He will usually buy it, try it, and tell all his family and friends whether they should buy it or not. He can be very convincing too. It made me think that we can all potentially be opinion leaders for products we like. I love guns and my wife doesn't really care, but I will usually want to buy a new gun, try it, and try to convince her that she needs one and that everyone else does too. She on the other hand loves food, and will try to get me to buy new food products that she loves and wants everyone else to love and buy as well.